WHAT WE DOplus
The principal raw material used in our manufacturing process is PVC resin, a derivative of ethylene, which in turn is a derivative of crude oil.
See also We Recycle below.
We are a leading manufacturer of rigid and foam PVC profiles, composite and PVC entrance doors for the window and building home improvement sectors.
The Profiles division supplies our manufactured profile to a network of fabricators, who in turn supply end products to installers, retail outlets and house builders.
The Building Plastics division sells, through its network of branches, our manufactured foam products and entrance doors, along with a range of third party related products, as well as windows fabricated by third parties using products manufactured by the Profiles division. Customers are mainly installers, small builders, roofing contractors and independent stockists.
We recycle both customer factory offcuts (‘post-industrial’ waste) and old windows that have been replaced with new (‘post-consumer’ waste). The recycled material is used to generate brand new extruded plastic products.
HOW WE CREATE VALUEplus
VERTICALLY INTEGRATED MODEL
Coordination of procurement, manufacturing and distribution processes enables us to capture margin throughout all stages of our value chain.
Our recycling activities help lower material costs and improve production stability.
We operate well-invested and modern extrusion facilities, with spare manufacturing capacity that can be exploited with little incremental cost.
We are the UK’s largest window recycling operator.
Our extensive branch network is a driver of sales growth and market share. It also helps improve manufacturing efficiency, with pull-through demand driving higher factory utilisation.
We are committed to a strategy of continually developing new and existing products, such as the Modus, Equinox, Skypod and Roomline ranges.
We support the use of Building Information Modelling (BIM) software. This allows architects and contractors access to a library of Eurocell products, making it easier to specify them.
Our marketing activities seek to maximise brand awareness.
Our brand image is strong. Research in 2016 shows that 96% of trade and specifiers with previous experience of Eurocell would use our products again.
PEOPLE AND CULTURE
We have an experienced management team, with a proven track record of achieving profitable growth.
Our corporate culture is one of openness, trust, encouragement and clarity of purpose. We train and empower our people to help our customers grow their businesses.
Our branches are conveniently located and have readily available inventory, thereby providing excellent service tolocal customers and national groups alike.
We also strive to help our customers through the provision of technical, business development and marketing support services.
Our initiatives to support sales and deliver high levels of customer service differentiate Eurocell from our competitors. We expect this to drive good sales growth.
Utilisation of our spare manufacturing capacity can drive profit growth. Expanding the branch network, whilst dilutive until new branches become established, should deliver strong medium-term returns. Increased use of recycled materials can help mitigate raw material pricing pressure.
STRONG CASH GENERATION
Our operating cash flow conversion is strong, particularly in the Building Plastics division, where a high proportion of customers pay at point of sale or shortly thereafter.
GOOD RETURN ON SALES
Our strong brand, well-invested facilities and capital-light branch expansion programme ensure a good return on sales.
Our overall strategic objective is to deliver sustainable growth in shareholder value.
Through high-quality products and a strong focus on customer service, we have developed a very loyal customer base.
SMALL BUILDERS AND INSTALLERS
The independent sole traders that visit our branches benefit from the one-stop shop offering we provide.
Home builders appreciate the quality of our products and benefit from Eurocell coordinating our fabricators’ offering to meet their requirements.
We aim to make our products as easy as possible to work with, which is very attractive to our direct or indirect installer base.
We work hard to train and develop our people, and provide rewards commensurate with our goal to be an employer of choice.