We operate our business through two divisions that reflect the principal routes to market for our products: Profiles and Building Plastics.
The Profiles division manufactures extruded rigid and foam PVC profiles.
Rigid PVC profiles are sold to third party fabricators, who produce windows, trims, cavity closer systems, patio doors and conservatories for their customers.
There are broadly four types of fabricator. Trade frame fabricators supply finished products to tradesmen or small retail outlets. New build fabricators supply and install the products they make for house builders. Commercial fabricators supply and install products used in applications such as office space and education facilities. Finally, retail fabricators make products for sale via their own retail operation, which may be a large national business, or a small company servicing the local community. Most of Eurocell’s customers are trade frame fabricators, although new build is becoming increasingly important.
Fabricators have production facilities which are customised to the window or door system they make. As a result, fabricators predominately buy profiles from a single supplier, which in turn creates a stable and loyal customer base.
Foam PVC products are used for roofline and are supplied to customers through our nationwide branch network in the Building Plastics division (see below).
As such, all of our manufacturing margin is recorded within the Profiles division, which therefore also benefits from expansion of the branch network.
The Profiles division also includes S&S Plastics and Vista; businesses acquired in 2015 and 2016 respectively. S&S supplies plastic injection moulding products and services for use in windows and certain other markets. Vista manufactures composite and PVC entrance doors, which are sold to third parties either direct or via the Building Plastics division.
BUILDING PLASTICS DIVISIONplus
The Building Plastics division distributes a range of Eurocell manufactured and branded PVC foam roofline products and Vista doors, as well as third party manufactured ancillary products. These include sealants, tools and rainwater products, as well as windows fabricated by third parties using products manufactured by the Profiles division.
Distribution is through our national network of 175+ branches to installers, small and independent builders, house builders and nationwide maintenance companies. The branches also sell roofline products to independent wholesalers.
OUR ROUTE TO MARKETplus
Our cross-functional sales and business development teams implement our sales and distribution strategy. They target key decision makers in the supply chain, including fabricators, installers, developers, architects and local authorities. By ‘influencing the influencers’ we earn the loyalty of our customers by helping them grow their businesses.