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Our overall objective is to deliver sustainable growth in Shareholder value by increasing sales and profits at above our market level growth rates through leadership in products, operations, sales, marketing and distribution.

We intend to leverage the Eurocell brand, and the advantages that our vertically integrated business model with local distribution offers over our competitors, in order to grow our market share. We have five key strategic priorities:

TARGET GROWTH IN MARKET SHAREplus

Increase market share of PVC rigid and foam profiles to utilise spare manufacturing capacity.

Progress in 2017

  • Organic sales growth of 8%.
  • Specifications team successful in generating demand for our products, particularly in the private new build sector.
  • Sales now started from customers moved onto our systems in H2, with more new accounts contracted for 2018.

Focus in 2018

  • Continue to build and exploit prospect pipeline.
  • Seamless new account on-boarding process.

EXPAND OUR BRANCH NETWORKplus

Investment in new branches to drive sales and medium-term profit growth.

Progress in 2017

  • 31 new branches opened.
  • New and improved branch format, with more products on display.
  • Significant investment in supporting infrastructure and management teams.
  • Growth in sales of windows through branches.

Focus in 2018

  • Expect approximately 15 new branches in 2018.
  • Consolidate existing estate:
    • Implement measures to reduce time to break-even for new branches.
    • Maximise sales of value added products.

DEVELOP INNOVATIVE NEW PRODUCTSplus

Maintain market leadership by offering the latest in product innovation.

Progress in 2017

  • StudioGlide bi-fold door, aluminium bi-fold door.
  • InSite construction hinge.
  • Slateskin.
  • Modus and Skypod continuous development.

Focus in 2018

  • Further development of complementary product offerings.

INCREASE THE USE OF RECYCLED PRODUCTSplus

Increased use of recycled material will help to mitigate raw material pricing pressure, enhance product stability and reduces the carbon footprint of our manufactured goods.

Progress in 2017

  • Increased use of recycled material to 17% (2016: 14%).
  • Waste collections increased by 15%.

Focus in 2018

  • Further investments to deliver step change in use of recycled material to > 20%.

EXPLORE POTENTIAL BOLT-ON ACQUISITIONSplus

Consider acquisition opportunities when they arise.

Progress in 2017

  • Integration of Security Hardware substantially complete (acquired in February 2017).
  • Several bolt-on opportunities reviewed and developing pipeline.

Focus in 2018

  • Continue to develop acquisition pipeline and consider acquisition opportunities that arise.
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