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Innovative low carbon productsplus

We are committed to minimising the environmental impact of our products throughout their lifecycle. Our use of recycled PVC provides low-embodied carbon products for customers and prevents PVC waste from going to landfill. We also focus on developing thermally efficient products that help our customers minimise heat loss and reduce their energy costs.

In the future, we intend to disaggregate emissions to product level and develop an embodied carbon footprint for each major product, if feasible, to aid customers in making informed purchasing decisions for lower-carbon products.

Recycling operation

We are proud to be the leading UK-based recycler of PVC windows. Our extensive recycling capacity sits at the heart of our operations, our sustainability strategy, and will be critical to our Net Zero ambitions.

Our recycling operations process post-industrial and post-consumer waste into recycled material, 62% (2024) of which is then used in our own operations to produce our products. Most of the remaining by-product is scrap metal, which is sold to metal recyclers, with very little sent to landfill.

Recycling operation benefits:

  • Commercial: Addresses customer demand for sustainable, low-carbon products
  • Economic: Increases profits due to lower production cost of recycled compound
  • Carbon savings: Lower-embodied emissions of recycled material are crucial for Net Zero transition and meeting SBTi targets.

2024 highlights:

  • 32.9k tonnes of post-consumer waste and 8.5k tonnes of post-industrial waste recycled
  • 18.0k tonnes of recycled materials were used in manufacturing our rigid PVC profiles, and 7.3k tonnes used in 100% recycled products or sold to trade extruders
  • Recycled PVC represented 32% of total raw material consumption.

Our ambition

Our recycled content target has been adjusted to 36% by 2030, and this represents a crucial part of our Net Zero Transition Plan. Delivery will be dependent on several factors such as:

  • Supply of recycled feedstock – to reach our recycled content target of 36%, alongside our sales growth ambitions, will require a significant increase in feedstock supply at acceptable purchase prices
  • Legislative limitations – we will need to monitor any future changes in legislation and understand the potential impact on our targets
  • Operational capacity – increased recycled content requires further investment in co-extrusion capacity and tooling, which is included in our ongoing investment plans
  • Technological limitations – it is not currently commercially viable to use large quantities of recycled PVC in foam profile products. The percentage of revenue from low-carbon products this year was 22% (2023: 22%). This represents all products that are co-extruded (contains recycled and virgin PVC content) or 100% recycled.

The percentage of revenue from low-carbon products this year was 22% (2023: 22%). This represents all products that are co-extruded (contains recycled and virgin PVC content) or 100% recycled.

Thermally efficient products

Our window and door products are designed for enhanced thermal efficiency through low-thermal conductivity, measured by U-values. Our mainstream PVC fenestration products meet the Future Homes Standard level of 1.2 W/m2K, with some products reaching as low as 0.8 W/m2K.

End of life

It is our aim to continue to recycle as much PVC as possible, moving where possible towards closed-loop recycling, whereby windows and other PVC profiles are continually recycled into new products. Our PVC profiles can be recycled up to ten times and have a life span of around 100 years.

Responsible sourcingplus

Eurocell sources raw materials and traded goods from manufacturers worldwide. We have systems and processes in place to maintain ethical and sustainable relationships, for example, pre-appointment checks, in-life supplier reviews and contractual provisions for compliance with regulatory standards. The Head of Procurement manages supplier relationships and value chains.

Product quality and safetyplus

Our goal is to provide high-quality products and services that satisfy our customers. We conduct thorough testing on all products for both quality and product safety reasons. We continuously improve our performance and adhere to ISO 9001 and other quality standards. Our manufacturing sites are accredited to ISO 9001, and we operate clear systems and procedures. We also provide necessary training and support to our colleagues, so they are able to play their part in delivering high standards of product and service quality.