Our strategy is built around four strategic pillars: Customer Growth, Business Effectiveness, People First and ESG Leadership. The following paragraphs describe these pillars and the initiatives which support them.
Customer Growthplus
Be the trade customer’s preferred choice, in all markets and segments in which we decide to compete
- Branch network
- Extended living
- Fabricators
- Digital growth
Business Effectivenessplus
Business effectiveness Be a lean and efficient business that enables agility and enhances our profitability
- Operational efficiencies
- IT systems and digitalisation
People Firstplus
Be a great place to work, and a great brand to invest in
- Health and safety
- Engagement
- Employee value proposition
- Growing talent
ESG Leadershipplus
Earn a reputation for being a truly responsible company
- Environmental
- Path to Net Zero
- Circular economy
- Waste minimisation
line
- Previous Our business model
- Next Market overview