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Our strategy is built around four strategic pillars: Customer Growth, Business Effectiveness, People First and ESG Leadership. The following paragraphs describe these pillars and the initiatives which support them.

Customer Growthplus

Be the trade customer’s preferred choice, in all markets and segments in which we decide to compete

  • Branch network
  • Extended living
  • Fabricators
  • Digital growth

Business Effectivenessplus

Business effectiveness Be a lean and efficient business that enables agility and enhances our profitability

  • Operational efficiencies
  • IT systems and digitalisation

People Firstplus

Be a great place to work, and a great brand to invest in

  • Health and safety
  • Engagement
  • Employee value proposition
  • Growing talent

ESG Leadershipplus

Earn a reputation for being a truly responsible company

  • Environmental
  • Path to Net Zero
  • Circular economy
  • Waste minimisation
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